A lot of businesses rely on phone calls to complete a sale that began online and if you can’t track what generated those calls then you might be optimising your traffic incorrectly. Google Adwords has a built-in feature that allows you to track calls from your website from Google Adwords generated traffic. It’s super easy to setup and won’t affect other traffic channels, this video shows you how.
If you need a hand setting this up and unsure about how to configure Google Tag Manager, either leave a comment below, give me a call, or send an email. I’d be happy to help.