Is your Adwords campaign sending you a lot of traffic but you aren’t getting the results you expect? Are you worried that the agency you’re using doesn’t have your best interest at heart and just want to see if things are moving in the right direction? Here is a super quick and simple way to make sure your Adwords campaign is sending you the right type of visitor. [Read more…] about Quickly check if your Adwords is sending the right type of traffic
I’ve had a few people contact me recently to look at the viability of using Adwords to promote their online stores and unfortunately I’ve had to highlight some reasons why I didn’t think it was right for them, at this stage.
If you’re considering using Adwords to drive sales then the following might help you quantify what you can expect and whether it can become a profitable channel, and what changes you need to implement to make it profitable. [Read more…] about Is Google Adwords Right for Your Business?
I just updated the way the website proposal request form works on our homepage so thought I’d take the opportunity to show you how I create the goal in Google Analytics. It’s pretty straightforward but still important.
If you need a hand getting a goal setup on your site and not sure what to use for your goals then please get in touch and I’ll help you get up and running.
Now that you’ve got your ecommerce tracking installed and goals setup it’s time to start getting quality paid traffic to your online store. But where do you start: Google AdWords Search, Display, or with Google Shopping?
If you’re running a store with a catalogue of products then most times you want to begin with Google Shopping. There are exceptions but if you’re selling is done on a product page for a shopping cart platform then give Google Shopping a go first. [Read more…] about Start Advertising Your Online Store with Google Shopping
Last week I talked about the importance of focusing your time and money on traffic that works, but how do you know what works if you don’t define success?
Quite simply, you can’t.
If you want to see an improvement in your sales, leads, and customer engagement then let’s spend some time working out how to define and measure each one. If you haven’t done so already get Google Analytics Tracking setup and added to all your pages.
I’ll be using the Google Analytics Demo data as well for a lot of this post so feel free to add it to your account so you can see the goals in action. It’s real data from Google’s Merchandise Store so very cool to play with if you’re lacking data yourself.
What Are Your Goals?
This depends a lot on your business but first start with setting the ideal scenario you want a visitor to do when they come to your site. If you sell a product or service on your site then that would be a sale; an online quote request would be a successful form submission; if they have to call to book an appointment or buy over the phone then that call is your goal. [Read more…] about You Can’t Improve What You Don’t Measure
So you’ve got an online business that’s trying to grow and all you keep reading about is the importance of getting traffic. Sounds like a no-brainer, right? More visitors surely means more customers?
Blindly chasing traffic is one of the major issues I see with online retailers wasting time and money for a result that doesn’t leave them any better off. Become efficient with the type of traffic you’re trying to attract and the metrics that matter (revenue, cost per acquisition, conversion rate) will begin to improve. You’ll get these improvements faster too!
Where to Start?
If your site & business has been around for awhile and you have some sales coming in then the best place to start is by taking a look at your current traffic. If you haven’t got Google Analytics Tracking installed on your site yet then get it installed as a priority. While you’re at it, make sure you have added your site to Google Webmaster Tools (Search Console) and linked it back to the Google Analytics account. Ideally you’ll have some goals configured and eCommerce tracking enabled too. Don’t worry if you haven’t done this yet or are unsure on the process as I’ll provide an easy to follow guide on this in the coming weeks. (Update: you can view a guide on creating goals here.)
[Read more…] about Stop Wasting Time & Money On Traffic.