by Troy on
If you’ve ever had the help of an official Google Adwords Account Specialist then you’d know they are primarily focused on improving your Quality Score. A lot of the support documentation from Google also drills in the importance of having a high quality score. This focus is misguided and can lead to unprofitable campaigns.
Don’t fall into the Quality Score trap. [Read more…] about Don’t Fall Into the Adwords Quality Score Trap
by Troy on
That’s not meant to scare you… but one of the best tips to optimising Adwords is precise, controlled and measured decisions. Changing things willy-nilly based on a hunch will turn your results into an out of control roller coaster. Plan your changes, monitor the results, and eventually you’ll end up with a campaign giving you a great return-on-investment.
So how do we go about this? [Read more…] about Treat Your Adwords Like a Science Experiment
by Troy on
We talked about the importance of splitting your Desktop and Mobile traffic into two separate Adwords campaigns last week – this video shows you the data you can get from doing so, as well as how to look at that data to see if the mobile traffic is actually pulling its weight.
If you need any help understanding your data then get in touch and I’ll run you through it.
by Troy on
We all know that more and more people are using their mobile phones to browse the internet, but that traffic doesn’t convert to customers right? Maybe… but maybe not. It’s usually too hard to know for sure.
Let’s make tracking paid mobile traffic easier.
As powerful as the Adwords and Analytics platforms are, the conversion data you pull from them can lead to incorrect conclusions. One of the biggest ones is what benefit mobile traffic has to your site. Generally, mobile traffic is plentiful but people don’t like to make transactions or fill in forms from their phone – it’s too difficult and awkward. Mobile traffic converts poorly on an ecommerce platform when compared to the desktop and if you looked at just that factor in Analytics then you’d probably block the mobile traffic going forward.
[Read more…] about Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns
by Troy on
I’ve had a few people contact me recently to look at the viability of using Adwords to promote their online stores and unfortunately I’ve had to highlight some reasons why I didn’t think it was right for them, at this stage.
If you’re considering using Adwords to drive sales then the following might help you quantify what you can expect and whether it can become a profitable channel, and what changes you need to implement to make it profitable. [Read more…] about Is Google Adwords Right for Your Business?
by Troy on
A lot of businesses rely on phone calls to complete a sale that began online and if you can’t track what generated those calls then you might be optimising your traffic incorrectly. Google Adwords has a built-in feature that allows you to track calls from your website from Google Adwords generated traffic. It’s super easy to setup and won’t affect other traffic channels, this video shows you how.
If you need a hand setting this up and unsure about how to configure Google Tag Manager, either leave a comment below, give me a call, or send an email. I’d be happy to help.
