That’s not meant to scare you… but one of the best tips to optimising Adwords is precise, controlled and measured decisions.  Changing things willy-nilly based on a hunch will turn your results into an out of control roller coaster.  Plan your changes, monitor the results, and eventually you’ll end up with a campaign giving you a great return-on-investment.

So how do we go about this? [Read more…] about Treat Your Adwords Like a Science Experiment