Now that you’ve got your ecommerce tracking installed and goals setup it’s time to start getting quality paid traffic to your online store.  But where do you start: Google AdWords Search, Display, or with Google Shopping?

If you’re running a store with a catalogue of products then most times you want to begin with Google Shopping.  There are exceptions but if you’re selling is done on a product page for a shopping cart platform then give Google Shopping a go first. [Read more…] about Start Advertising Your Online Store with Google Shopping