This is how we will
Make Search Work for you
and your business
This is how we will
Make Search Work for you
and your business
Google Adwords &
Google Shopping
We start by developing Google AdWords and Google Shopping campaigns to find what keywords, demographics and scenarios are converting to customers. Quite often these aren’t what you might first think.
Through our experience as a Google Partner, these campaigns are optimised to increase your exposure, traffic, revenue and lower your cost to acquire a new customer. We constantly test different ads and bidding strategies, always trying to beat the best performers so you end up with a profitable and sustainable campaign.
We will create and customise a product data feed from your ecommerce platform to maximise the performance of Google Shopping and with advanced data analysis we’ll make sure your best performing products attract the most attention.
This first stage only costs $500/month. No setup fee and no contract - cancel whenever you want. I know starting a new marketing campaign is a big and often risky decision so if you aren't happy with the results after the first 30 days then we'll give you your $500 back, no questions asked.
After these campaigns are setup, optimised and generating new sales, we’ll move you into the next stage of your plan - turning more of these new visitors into paying customers.
Increase Website
Conversion Rates
With an established source of new visitors coming to your website it's important to now convert as many of these to customers as possible. We will find the reasons why potential customers leave your site without a sale and then make changes to stop this happening in the future.
Improvements to your conversion rate can have dramatic effects on your entire digital marketing campaign, often turning unprofitable Google AdWords campaigns into money-makers. An increase to your conversion rate from 1% to 2% drops the cost to acquire a new customer in half!
Through constant testing and analysing we can work either directly or with your web development team to discuss and implement improvements to your site that will lead to more profitable returns.
Improve Customer
Lifetime Value
The most difficult and expensive challenge for online retailers is getting quality traffic to their site. We've already taken care of this for you with the help of Google AdWords and Google Shopping.
While this traffic is profitable, there is much more money to be made by getting these new customers to either buy more for their first purchase, or make them want to come back to your online store and buy time-and-time again. We’ll help you achieve both.
By making slight modifications to the shopping experience, we’ll test different ways to encourage a shopper to add more and new products to their cart whenever they do visit your site. We will also get them returning to your site more often with intelligent email marketing campaigns that react to individual’s shopping habits on your site.
This is more than just coupons, flash sales, and cart abandonment email – we want to help you develop a long term profitable relationship with your customers that won’t devalue your brand.
Search Engine
Optimisation
Getting great results with search engine optimisation (SEO) takes time and it’s important that you spend that time chasing the right type of traffic. Too often we see businesses trying to get top rankings for keywords that end up not producing sales or sending that traffic to a product that doesn’t convert. The data we’ve collected and optimisations we’ve implemented in the first few stages sets you up for a very targeted SEO campaign.
By this stage you’ve got quality traffic coming to your site that’s producing profitable sales and those sales are leading to return customers. This data will be used to find the top products on your site that convert the best and are in the highest demand. Your SEO campaign will be focused on getting these products to rank well for the same keywords we see working for Google AdWords.
We will make sure your website follows best-practice and implement changes to the design and site structure to fix any issues. We will also promote your store and its products off-site to increase the quantity and quality of mentions (backlinks) it gets across the web. These backlinks are the driving force behind high rankings in Google.
You will be able to track the progress of your SEO campaign with regular reporting of the metrics that matter – search engine impressions, average position, clicks, and most importantly revenue generated.
If you would like more information about how we can help your business grow online then please give us a call on 07 3040 7890, email us at contact@makesearchwork.com.au, or simply enter your website into the form below and we'll get back to you as quick as we can: