We Improve Your Sales
with Data‑Driven Search Engine Marketing
Online retailers come to us when they want to get more customers to their online store from people searching for their product or service on Google and Bing. Our clients value the need to be able to measure their return on investment.
By using a data-driven approach to direct your search engine marketing campaign to the most profitable channels, Make Search Work will give you the confidence that your online business will thrive into the future.
If Your Sales Don’t Improve After 30 Days, We’ll Give You Your Money Back
We only take on clients when we know we can help improve their online traffic, sales, and conversion rates. We’re so confident in fact, we’ll take on the risk that if we can’t improve your sales after 30 days, we’ll give you your money back.
To see if we can help improve your online sales, simply enter your website and email address in the fields below and if compatible, we’ll get back to you with a detailed response on what we can provide your business.
We Improve Your Sales
with Data‑Driven Search Engine Marketing
Online retailers come to us when they want to get more customers to their online store from people searching for their product or service on Google and Bing. Our clients value the need to be able to measure their return on investment.
By using a data-driven approach to direct your search engine marketing campaign to the most profitable channels, Make Search Work will give you the confidence that your online business will thrive into the future.
If Your Sales Don’t Improve After 30 Days, We’ll Give You Your Money Back
We only take on clients when we know we can help improve their online traffic, sales, and conversion rates. We’re so confident in fact, we’ll take on the risk and if we can’t improve your sales after 30 days, we’ll give you your money back.
To see if we can help improve your online sales, simply enter your website and email address in the fields below and if compatible, we’ll get back to you with a detailed response on what we can provide your business.
Enter Your Website Details Below to See if We Can Help
How Do We Make Search Work for You?
To get you results fast, we do your search engine marketing in stages where each new stage is based on the data we collect from the previous.
What this means for you is that it doesn’t cost a lot of money to get started and the risk is minimised, and best of all everything is focused on what works for your business.
Click here to learn more about how these stages help your business.
Google Adwords &
Google Shopping
1
Increase Website
Conversion Rates
2
Improve Customer
Lifetime Value
3
Search Engine
Optimisation
4
Google Adwords &
Google Shopping
We start by developing Google AdWords and Google Shopping campaigns to find what keywords, demographics and scenarios are converting to customers. Quite often these aren’t what you might first think.
Through our experience as a Google Partner, these campaigns are optimised to increase your exposure, traffic, revenue and lower your cost to acquire a new customer. We constantly test different ads and bidding strategies, always trying to beat the best performers so you end up with a profitable and sustainable campaign.
We will create and customise a product data feed from your ecommerce platform to maximise the performance of Google Shopping and with advanced data analysis we’ll make sure your best performing products attract the most attention.
This first stage only costs $500/month. No setup fee and no contract - cancel whenever you want. I know starting a new marketing campaign is a big and often risky decision so if you aren't happy with the results after the first 30 days then we'll give you your $500 back, no questions asked.
After these campaigns are setup, optimised and generating new sales, we’ll move you into the next stage of your plan - turning more of these new visitors into paying customers.
Increase Website
Conversion Rates
With an established source of new visitors coming to your website it's important to now convert as many of these to customers as possible. We will find the reasons why potential customers leave your site without a sale and then make changes to stop this happening in the future.
Improvements to your conversion rate can have dramatic effects on your entire digital marketing campaign, often turning unprofitable Google AdWords campaigns into money-makers. An increase to your conversion rate from 1% to 2% drops the cost to acquire a new customer in half!
Through constant testing and analysing we can work either directly or with your web development team to discuss and implement improvements to your site that will lead to more profitable returns.
Improve Customer
Lifetime Value
The most difficult and expensive challenge for online retailers is getting quality traffic to their site. We've already taken care of this for you with the help of Google AdWords and Google Shopping.
While this traffic is profitable, there is much more money to be made by getting these new customers to either buy more for their first purchase, or make them want to come back to your online store and buy time-and-time again. We’ll help you achieve both.
By making slight modifications to the shopping experience, we’ll test different ways to encourage a shopper to add more and new products to their cart whenever they do visit your site. We will also get them returning to your site more often with intelligent email marketing campaigns that react to individual’s shopping habits on your site.
This is more than just coupons, flash sales, and cart abandonment email – we want to help you develop a long term profitable relationship with your customers that won’t devalue your brand.
Search Engine
Optimisation
Getting great results with search engine optimisation (SEO) takes time and it’s important that you spend that time chasing the right type of traffic. Too often we see businesses trying to get top rankings for keywords that end up not producing sales or sending that traffic to a product that doesn’t convert. The data we’ve collected and optimisations we’ve implemented in the first few stages sets you up for a very targeted SEO campaign.
By this stage you’ve got quality traffic coming to your site that’s producing profitable sales and those sales are leading to return customers. This data will be used to find the top products on your site that convert the best and are in the highest demand. Your SEO campaign will be focused on getting these products to rank well for the same keywords we see working for Google AdWords.
We will make sure your website follows best-practice and implement changes to the design and site structure to fix any issues. We will also promote your store and its products off-site to increase the quantity and quality of mentions (backlinks) it gets across the web. These backlinks are the driving force behind high rankings in Google.
You will be able to track the progress of your SEO campaign with regular reporting of the metrics that matter – search engine impressions, average position, clicks, and most importantly revenue generated.
If you would like more information about how we can help your business grow online then please give us a call on 07 3040 7890, or email us at contact@makesearchwork.com.au
Questions you should ask your Adwords Management Agency:
Do they already, or will they, work with any of your competitors?
A lot of the larger Adwords agencies may have multiple clients already in your niche; this creates a conflict of interest due to the competitive nature of Adwords. Make Search Work will work for you exclusively - we will not take on a client that would compete with your business.
Will they send you customers or just traffic?
Customers are what matters at the end of the day but this doesn't stop some pay-per click (PPC) agencies from sending you 'vanity' traffic to just their numbers and look good on the surface. We want to increase your conversion rates and lower your cost per acquisition to help make Adwords a profitable channel for your business.
Do they implement the basics?
Ask them what they think about mobile traffic, scheduling, and negative keywords for your niche. Mobile traffic for example converts poorly for ecommerce, even though it sends a lot of traffic. It's a great way to make sure the PPC service is focused on generating sales and not just traffic. They need to be honest with you even if receiving a lot of visitors sounds impressive.
Do they insist on accurate conversion tracking?
The first thing an Adwords consultant should do is make sure your Google Analytics and Conversion Tracking is setup to best reflect your website's goals. Be wary of goals created or spruiked that don't directly identify a lead or a sale. Accurate conversion tracking will be how you can monitor the performance of your Adwords campaign.
Do they understand your market and the type of person you're trying to attract?
Make sure the Adwords consultant discusses with you what makes your business unique and the types of people who make a typical customer. Every business is different and the more they understand about your business the better chance they have at finding the right Adwords traffic earlier. It will give you a head start in reducing your cost per acquisition.
Are they constantly monitoring the campaign?
Adwords requires a watchful eye and constant monitoring, especially when the campaign is new, to help improve the quality of traffic being sent to your site. Make sure the Adwords consultants you work with are looking for ways to improve your return on investment.
Will you receive a report at least monthly, highlighting the metrics most important to your business?
The easiest way to make sure the Adwords agency you use is improving your results is with a regular report that highlights important ecommerce metrics such as sales, conversion rates, cost per acquisition, and in some cases phone calls.
Are you locked into a contract and do you get your money back if you aren't happy with the results?
Your new PPC agency should be so confident in their ability that they don't have to lock you into a contract to keep you on-board. Make Search Work will let you cancel any time and if you aren't happy with the results after the first 30 days you will get your money back.